Process work that went into the Andros Cafe branding project.
Andros is the topmost Greek island in the Cyclades. It's mainly a tourist spot, and a place for retirees to feel at home. Traditionally, it was represented by the Greek god Dionysus. Mainly, it's noteworthy for its local historical sites and lovely beaches, as well as architecture that differs from the rest of Greece.
One of the ways that I researched for this project was virtually touring Andros via Google Maps. While walking down streets in a rural town, I found a small whale statue above the gate of a house. This whale, and the small sketch it inspired, led to the creation of the final logo.
The color palette (pictured in the color page of the brand book below) was inspired by Andros' lush, bright beaches, and the roofs of houses in Andros specifically. I also chose to use wood colors, since driftwood inspired the visual theme I ended up choosing. The shapes of the driftwood also inspired the angular shape of the packaging I created, pictured above.
Speaking of said visual theme, it went through a few iterations before being settled upon. I wanted something that was simple but eye catching, and that could be used in multiple ways across a multitude of applications. Eventually, I settled on creating layered driftwood illustrations. The same layering is repeated on any big type, for continuity of style.
I drew over the entire alphabet to create the rustic look of the type used across the Andros brand. It's a simple touch, but it adds a lot of personality to the primary font I chose, Gill Sans, and adds to the island vibe of the brand as a whole.